Branding + Visual Design
Lisa Otto + Kirk Voltz
B2C → B2B
When I first joined, Rize was transitioning from B2C to B2B. The company needed to maintain brand recognition while embracing a new business model and addressing a new target audience. As their visual designer, I was tasked with rebranding the company to reflect this shift.
New Look For a New Purpose
A new set of textures, colors, and patterns were introduced as the new building blocks of this rebrand process. These assets allowed me to create a whole new assortment of digital and physical materials for the Rize team to use.