Arch Platform provides compliance infrastructure for the #1 AED distribution network in the United States.
Year
2025
Role
Sr. Product Designer
Credits
Berfin Ayan, Monday Cox, Erica Knauss
Overview
Arch is the internal AED management platform for Cardio Partners, a brand under Sarnova — the leading specialty distributor of healthcare products in the US, serving 30,000+ hospitals, surgical centers, and EMS providers. The platform is used by program managers, site coordinators, responders, and service providers to track device compliance, manage inspections, and maintain readiness across thousands of locations.
I joined as Senior Product Designer on a 10-month contract through Gnar Studio. My scope covered the full product: research synthesis, information architecture, design system, UI, and direct client stakeholder management. I was also responsible for establishing the design process — handoff standards, review cadences, and cross-functional working agreements between design, engineering, and product.
30K+
Hospitals, surgical centers & EMS providers served
60K+
People trained in CPR & AEDs annually
#1
AED distribution network in the United States
The Problem
The existing platform had a critical gap: it didn't surface what users actually needed to see. A compliance dashboard that didn't show compliance.
I don't use the dashboard at all. There's nothing of value on there. I'd rather just get to the detail of who isn't compliant.
— Global Admin, Resonance Testing Session
Charles A. Toro
90% of users manage 1–10 devices and inherited the AED program on top of their existing job. The platform needed to work for someone who checks in once a month — not a dedicated compliance team.
Who We Were Designing With
Survey data surfaced 4 distinct user groups. Each shaped a different part of the IA and permission model.
End Users
116
Program managers and site coordinators. Primarily the 90% with 1–10 devices. Compliance is one of many jobs.
Responders
85
Trained staff who may be first on scene. Certs and location mapping drove specific design requirements.
Service Providers
30
Technicians who install and service devices. Credentialing and service request workflows designed for them.
238 survey respondents across 4 user groups informed every IA decision.
Information Architecture
The critical design insight was the 90/10 split: 90% of users manage 1–10 devices and volunteered for the role. The other 10% manage hundreds of devices across multiple states with dedicated teams. Same product. Two entirely different mental models.
This drove every navigation and hierarchy decision. Rather than one universal IA, each role gets access scoped to what they actually need.
Global Admin
Dashboard, Reports, Devices, Locations, Responders, Training, Admin Panel, Store, Support
Full access. Snapshot chart, report builder, device detail, org settings, invoices, user management.
Local Admin
Dashboard, Devices, Locations, Training, Support
Site-scoped. Daily compliance tasks. No org-level settings or billing.
Reseller
Customer Accounts, Branding, Reports, Support
Distribution partner slice. White-label controls. No access to other reseller data.
Navigation structure per role
System Design
With 5 user types and role-based navigation, a shared component foundation was essential. I built the Arch design system to give engineers a single source of truth while giving the design team the flexibility to handle the complexity of different permission levels and workflows.
Prototype
As part of this case study I rebuilt the core compliance flow as a coded lo-fi prototype using React, Tailwind, and shadcn/ui — developed in Cursor with AI assistance. The prototype covers the Local Admin compliance check flow: Dashboard → Equipment List → Device Detail with live Pass/Fail status check.